It is time to ‘breakout’ of social media’s marketing beach head
Marketing has been the beachhead for Social media in many organizations. Social media has served its purpose in this context raising awareness of a new set of technologies based on new principles of...
View ArticleThe hook in my mouth – my first encounter with social virus
I hope you can’t see it, the mark left by the hook in my mouth. as I was successfully phished yesterday via Twitter. I removed the hook late last night, reset my Twitter account and apologized to a...
View ArticleFacebook’s IPO performance should not turn executives off to the power of...
“Let’s bring Facebook inside!” was a common strategy for enterprises adopting social media. Executives looked at the size, scale, energy and engagement of people on Facebook and wanted to replicate...
View ArticleSocial media is revolutionary, but it has a missing middle
Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and...
View ArticleFrustrated by chain email? You just found an opportunity for social media...
Chain email, we get them, sometimes we even add them but we are all confounded as they clog up our accounts. Recently my email account has been bombarded with several of these chain emails. So while I...
View ArticleBeyond social media marketing, Part 1
Social media and marketing gets all the attention. Ask business leaders about social media and often they will speak about its use at a technology for customer communications, marketing and sales....
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Beyond Social Media Marketing, Part 2
A prior post on this blog sought to make the case that its time to think about social media marketing beyond ideas of generating attention or likes. This posts introduces a framework for thinking...
View ArticleA Social Organization means business
A few people have asked me about the applicability of the social organization to business. They are of the opinion that anything with the moniker ‘social’ is associated with societal or ‘soft’ issues...
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Beyond Social Media Marketing, Part 3
In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing. This third installment connects some thinking on how social media can change the nature...
View ArticleWhat does it take for Executives to get behind social media?
“Why would I allow the inmates to run the facility?” was the response I received from one executive while discussing social media. While this reaction is a bit blunt, its true that executives are...
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